Print Marketing Can be Beneficial for Start-ups… but why?

Posted on

According to some rumours, print is dead… but do you believe it? Given our digital age, it’s true that attitudes have changed slightly, and many start-up companies are opting for more digital focused strategies. Here’s our guide exploring all the benefits of the traditional method of print marketing. Let’s not be hasty and get carried away with the digital craze just yet?

Because digital platforms have so many active users, companies believe their business has the best chance of getting their message across to their audience on social and digital platforms – however, 80% of online users do not click on any online banner adverts, meaning just 20% do! Is it worth paying the competitive price for the digital space for just 20% – to which not all of those users will convert into sales? If you also consider that magazines are still very much a part of our lives, …