Now that we’re past most of the holidays (there are still many faiths celebrating), we certainly have passed the biggest spending period of the year. Many of us stuck to our budgets, some well… not so much! I don’t know about you, but every morning I’m still clearing out numerous “sale” emails from my inbox. It just seems that every store is discounting their discounted prices.

Which made me wonder, at what point are we discounting too much? As entrepreneurs and service providers, should we be discounting our rates? What does that look like to our clients, either the current ones that have been paying one rate for awhile, and now hear that others are getting the same services for a lesser price, or to our prospects who were quoted one price and now wonder what’s changed that we now are charging less.

There are arguments on both sides here …