The of subscription-based business models is well and truly upon us dawn. Even though the impact is more widely experienced during the consumer level with companies like Spotify and Netflix disrupting some of the larger players in the space, it’s now the B2B players which are driving the next wave of growth. More companies are losing the luggage of legacy pay-per-product models and transitioning to a more flexible relationship that is service-based subscriptions to create their recurring revenue. Recent transitions include tech biggies such as Adobe and Cisco which have found newer income channels through membership models. In reality, Gartner has even predicted that by 2020, more than 80percent of software vendors will change their business design from conventional maintenance and license to subscriptions.

So what’s prompted this noticeable improvement in mindset? Surely, the original pattern of ownership of resources offered well for most businesses, also at any given time …