As market researchers, the most aim of our game is to capture the eye of our audience and drive action. Without the buy-in of stakeholders, research is unlikely to collect any traction within the business, limiting its ability to drive action. There’s difficulty in engaging stakeholders in research thanks to a mess of things, like time constraints within the workplace and difficulty keep up so far with simultaneous projects. However, there are steps which may be taken to facilitate the engagement in research and hence make marketing research insight communications simple, concise and simply digestible by research stakeholders.

There is a wealth of latest information circulating the B2B marketplace about the role that emotion plays in B2B deciding, which has previously been largely constrained to B2C research. It’s believed that to form market Research Company resonate, and be easily digestible, we should always target this ‘emotional brain’ in stakeholders when …