How to deliver a superb food retail customer experience

Customer service can make or break a food business. Word of mouth remains one of the best ways to attract new customers, and with the increase in online review sites such as TripAdvisor, making mistakes can become very public.

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Meet and Greet

Make sure that every customer who walks through the door is greeted personally, as soon as possible. Even if your waiting staff team is busy, ask them to keep an eye out for new arrivals, and to just say hello and ask them to wait.

Don’t Keep Them Waiting Too Long

Don’t leave a group of people around a table without anything to do! Get menus to them as soon as possible, and take the drinks order early. Offering a free appetiser such as breadsticks can help give the illusion they’ve been served more quickly.

Make it an Occasion

It isn’t just about the food; people …