As market researchers, the most aim of our game is to capture the eye of our audience and drive action. Without the buy-in of stakeholders, research is unlikely to collect any traction within the business, limiting its ability to drive action. There’s difficulty in engaging stakeholders in research thanks to a mess of things, like time constraints within the workplace and difficulty keep up so far with simultaneous projects. However, there are steps which may be taken to facilitate the engagement in research and hence make marketing research insight communications simple, concise and simply digestible by research stakeholders.
There is a wealth of latest information circulating the B2B marketplace about the role that emotion plays in B2B deciding, which has previously been largely constrained to B2C research. It’s believed that to form market Research Company resonate, and be easily digestible, we should always target this ‘emotional brain’ in stakeholders when communicating our insights. There are many possible routes to the emotional brain, though perhaps we as we as market researchers can really put into practice.
Same like service industry as a profession may be a coveted aspiration for management professionals. This academic note seeks to define service organization firms as an industry, draw its limits, highlight the unique contributions of management consultants and consulting firms, and elucidate the challenges faced by the service industry. Service industry is one among business’ earliest examples of subcontracting. Firms and managers are seeking external advice and support for issues as critical as strategy to seemingly procedural matters like accounting and taxation. Though the utilization of consultants and consulting firms has been prevalent for long, there has been not much research conducted on an equivalent. Service industry as an industry and practice are often viewed through the lenses of institutional theories, institutional entrepreneurship, transaction cost economics principal-agent problems, transaction costs of outsourcing advice and implementation, and organization theories that study professional service firms. Academic research on the consulting industry has motivated on studying the repetition of consulting, the character of assignments consulting organizations accept, the worth they generate for his or her clients, and therefore the way consulting firms are organized and managed. The service industry has received little academic attention thanks to a spread of reasons. First, it’s highly fragmented with a spread of consulting firms, starting from the “big three” global strategy-consulting firms to an outsized number of individual/independent consultants. Second, the industry has not been structured, unlike other professional service firms like accounting and law, and tiny attention has been paid to even the formation of professional bodies like consultants’ associations. Third, aside from the differences in size and scale, there exists a good variety within the positioning and differentiation of the varied consulting firms. There are firms that specialize in a spread of issues within the same market like the strategy-consulting firms, as there are firms that specialize in a selected domain, like information technology. Finally, the shortage of in depth studies on the consulting industry are often attributed to the character of services they offer—services that are hard to review , measure, and quantify.