PR agency specialists utilise social media as a primary tool to interact and engage with consumers and to build relationships that create positive results, so it was surprising to hear in April 2018 that JD Wetherspoons has made the decision to close its well followed social media accounts on Twitter, Facebook and Instagram for their head office and 900 plus pub network. They feel confident that this won’t have any impact on their PR success.

Why do this? Most marketing agency specialists would shudder at the idea

Their explanation for the action is that it “follows the bad publicity surrounding social media, including the ‘trolling’ of MPs and others, especially those from religious or ethnic minorities.” It has also factored in recent concerns about the misuse of personal data and the “addictive nature of social media.”

Eddie Gershon from the firm told PRWeek that he’s “personally not a big fan” …