One of the most daunting challenges for any startup is growth. It is presumed that small to medium enterprises have more scope for growth since they do not have to deal with an inherent market saturation or legacy issues but that is simply not true. Most startups fail because they do not become financially sustainable and the primary reason for that is lack of swift growth. A company cannot take ten years to attain substantial growth. However, a company that keeps growing can sustain losses for ten years. The venture capitalists and hedge fund managers will bank on the growth and not the fact that the enterprise is yet to be profitable. Here are some proven routes to successful business growth.

• Understand the needs of the target audience and deliver accordingly. Every business comes up with something that they think their prospective customers need. A startup is not necessarily disruptive