Thursday, 2/5/2024 | 5:49 UTC+0
  • 4 Ways Customer Lifetime Value Analytics Can Improve Marketing

    Customer lifetime value (CLV) is a measure of the total profit generated by a customer throughout their relationship with your brand. This can be calculated using several factors, including how much revenue each customer generates, how long they keep that revenue flowing in, and what other costs are associated with them. The higher a company’s CLV, the better positioned it is to survive in today’s competitive marketplace. Here are four ways marketers can benefit from CLV analytics.

    Improving marketing ROI

    Customer lifetime value (CLV) is the total revenue generated by a customer across the entire length of their relationship with your business. It’s also a key metric for marketers to be aware of because it can help them improve marketing ROI and optimize marketing spending.

    The CLV analysis process starts with determining the average annual revenue per user (ARPU). This is calculated by dividing total annual revenue by the …

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  • Some Tips To Improve Forex Trading Profits

    The foreign exchange market – also frequently called Forex – is an open market that trades between world currencies. One common scenario is that an American Forex trader has bought a few thousand yen in the past, but now sees the yen is losing value relative to the dollar. If his suspicions are confirmed, and he converts the yen back to dollar, a profit will be made.

    Always remember to incorporate the ideas of others into Forex trading while still using your personal judgment. Advice from others can be helpful, but you have to be the one to choose your investments wisely.

    In forex trading, up and down patterns of market can always be seen, but one is usually more dominant. It is fairly easy to identify entry and exit points in a strong, upward-trending market. Aim to structure your trades based on following the market’s trend patterns.

    You should …

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  • Trying To Improve Your Forex Skills? Read Below!

    Forex, a shortening of “foreign exchange,” is a currency trading market in which investors convert one currency into another, ideally profiting from the trade. For example, an American investor who has previously purchased one hundred dollar’s worth of Japanese yen may feel that the yen is weakening compared to the dollar. If they are correct, and trade their yen for the American dollar, they could make a profit.

    It is important to stay current with the news. Make sure that you know what is transpiring with the currencies that are relevant to your investments. News items stimulate market speculation causing the currency market to rise and fall. Think about having alerts for the markets you are trading in so that you can make money off of the latest headlines.

    Currency Pair

    Gather all the information you can about the currency pair you choose to focus on initially. Learning about different …

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  • Hire a DevOps expert to improve organizational efficiency

    DevOps does not actually state anything solely about software development, but is rather a dynamic and effective strategy for team cohesiveness and work management that can be used outside the context of software development as well.

    Teams currently still operate in rather simple terms, relying on completion of day to day tasks with known inputs and data, already expected outcomes. However, with the change in the business environment and software development environment becoming significantly more complex, with high incidences of interconnected, dynamic, and diverse functions, it is necessary for the team to have a clear vision of what they ought to do for the  most effective and efficient results. Variable inputs must be taken into consideration, and adaptable and flexible systems are often necessary to stay in tune with the dynamic and ever-changing environment.

    The main role of any DevOps post the DevOps Foundation Training is to ensure that the …

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