A B2-B business needs more trust and seriousness than a B2C business. Three key areas need to be targeted when scaling a business as:

• Customer targeting
• Customer conversion
• Customer retention

Each strategy needs to be focused on a single goal, increasing sales. All three must receive adequate attention to achieve your targeted growth. In this article, we’ll focus on all the possible ways to scale your B2B business.

1. Customer targeting

It is the most initial and basic step to building your sales funnels. Despite the kind of business you run, you always need more customers to grow. Focus marketing efforts to expand your raw customer pool so that you have a bigger audience to work with. You can make more investments in this area in several ways, including:

• Social Media

Maintain a social media presence to reach the target market. Build up a presence on such same channels and market …