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3 Tips for Startups to Survive
October 12, 2019
No matter how good the idea is or how much money startups have, they have to first think of survival before they entertain thoughts of success; it’s not that easy to float a company today, simply because the competition is fierce and most spheres of business are saturated and overcrowded. The difference between startups who go on to become established and successful companies and those who sink without a trace in a few months or a year or two is that the former are prepared; the latter are over-confident and clueless about the problems that lie ahead. In general, startups survive the roughest of patches and go on to become successes if they:
Have a plan
It takes many ideas to merge into one and form a startup, and very often, more than one person is involved. While the initial responsibilities are planned and delegated carefully, many startups don’t have …
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Print Marketing Can be Beneficial for Start-ups… but why?
January 25, 2019
According to some rumours, print is dead… but do you believe it? Given our digital age, it’s true that attitudes have changed slightly, and many start-up companies are opting for more digital focused strategies. Here’s our guide exploring all the benefits of the traditional method of print marketing. Let’s not be hasty and get carried away with the digital craze just yet?
Because digital platforms have so many active users, companies believe their business has the best chance of getting their message across to their audience on social and digital platforms – however, 80% of online users do not click on any online banner adverts, meaning just 20% do! Is it worth paying the competitive price for the digital space for just 20% – to which not all of those users will convert into sales? If you also consider that magazines are still very much a part of our lives, …
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