SEO is an exact science when it comes to implementing your activity. You need to follow a tight set of practices in order to satisfy Google’s complex algorithms. But knowing what to do to get ranked is only half the battle. It’s also about knowing how much effort you need to apply to outperform your competitors, something we pay particular attention to at Whitefish Marketing.
Every business will have a set of competitors in their particular industry. Some of those competitors will heavily invest in SEO activity and some will make small developments. Who is who might be apparent by the order of rankings on Google’s results pages, when a user searches for one of your industry’s products or services.
Any business that has an SEO strategy will undoubtedly be covering off all the required activity, but sometimes those businesses find that they just can’t get the results they …